Build a sales motion, fix something that isn't working, or get more control over the sales function you already have

Hey there,

Thanks for stopping by. The simplest way to explain how I work is this:

How involved I get depends on what the business needs. Sometimes that means diagnosing the problem and advising on the fix. Sometimes it means coaching an individual or team, managing pipeline and performance, leading a commercial initiative, or getting hands-on alongside the team. I can also work closely with a founder or sales leader as a commercial right hand, supporting both decisions and execution.

Situations where companies typically bring me in

• A founder has early traction but needs to turn an informal approach into a repeatable sales motion.
• The company is unclear on who to prioritise, how to position the offer, or how to turn activity into qualified demand.
• Prospecting, discovery, qualification, demos, or follow-up are happening, but too many good opportunities are dropping out along the way.
• Pipeline exists but conversion is unpredictable, deals keep slipping, or the forecast cannot be trusted.
• A sales team needs stronger management, coaching, deal inspection, accountability, or more consistent standards.
• Complex or higher-value opportunities are stuck because stakeholder access, deal strategy, commercial justification, or next-step control is weak.
• Customer handoffs, onboarding, renewals, or expansion are creating avoidable revenue leakage.
• Sales performance is below expectations, but it isn’t yet clear where the real problem sits.

I approach pipeline with the same rigour finance applies to cash flow. When the numbers aren’t dependable, it becomes much harder to make confident decisions around growth, hiring, investment, and where commercial attention should go.

Over 10 years, I’ve worked across B2B SaaS, technology, and professional services in full-cycle and enterprise sales, sales management, coaching, pipeline and forecasting, and Sales Process Optimization. I use MEDDPICC, Sandler, Command of the Message, BANT, and the Bowtie Revenue Model where they fit. I don’t force one methodology onto every business.

Sales commercial areas I work across

• Sales Process Optimization, Sales Consulting, Sales Process Design, Sales Funnel Optimization & Sales Strategy
• Sales Management, Sales Coaching, Sales Leadership & Team Performance
• Sales Pipeline Management, Pipeline Optimization, Sales Forecasting, Deal Management & Lead Qualification
• B2B Sales, Business Development, Sales Prospecting, Outbound Sales & Lead Generation Strategy
• Discovery, Pre-Sales, Enterprise Sales, Negotiation & Sales Closing
• Sales Operations & Revenue Operations focused on pipeline, forecasting, CRM discipline and commercial control
• Ideal Customer Profile (ICP), Positioning, Sales Motion & Go-to-Market Strategy
• Customer Onboarding, Customer Retention, Renewals, Expansion & Account Growth

If something here sounds familiar, send me a brief overview of what you’re dealing with. You don’t need to know exactly where the problem sits or what type of support you need before getting in touch.